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Web 2.0: Second Life and Linden Dollars
Linden Labs much talked about product Second Life is the answer for Retailers to create a store Web presence on the Internet and not just listing products and items in a search format. Customers visiting a store in Second Life can create an Avatar and visit stores and meet others while browsing in a store just like they would in a brick and mortar retail store.
Companies are also using it for other creative business opportunities such as conducting Job Fairs and recruiting top talent online in a more virtual rather than real-life setting. Other concepts gaining momentum are education and obtaining degrees by taking virtual courses in a classroom like setting rather than in a real-life or Internet based setting.
 The fundamental difference between the Internet today where Amazon sells books and other retail merchandize or taking an Internet class online or visiting an online Monster.com job posting is that it is a one-way street, where they send information, then the user searching for additional information and completes a necessary transaction. In Second Life, this is different, where there is a "real-life like" feeling in a virtual world where users can interact with others users as well as the virtual 3D retail store representatives to answer and comment real-time on questions posed by users who could potentially become customers.
Linden Dollars (L$) is exchangeable for real world currencies to purchase real-estate or islands on Second Life. Most retailers are paying in real currency to purchase virtual land or islands on Second Life to offer their products and services in this interactive 3D virtual world. Currently the Linden Dollar is pegged to the US Dollar and additional information can be obtained at http://secondlife.com/whatis/economy-market.php. For more information about Second Life visit www.secondlife.com. |
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