Contact Us | Client Extranet
West Coast Consulting
Core Competencies Industries Technology Clients Methodology About Us Careers
Methodology
Overview
PMO Workshops
Request Additional Information
Current Story
Archives

Market Research
Renewable Energy Technology Assessment - 2008
Mobile Content Market - 2008
Indian Mobile Market - 2008
MVNO - 2008
Core Competencies
Indian Mobile Market - 2008

The Indian mobile market continues to be a very high-growth market and continues to grow at a rapid pace. WCG developed a study to help you get up to date in this important area. It aims to answer key questions such as:
  • Who are the key players in the Indian Mobile Market?
  • Telecommunication regulations in India and foreign investment policy
  • What are the critical success factors for entering and operating in the Indian mobile market?
  • Pre-paid versus Post-pay and GSM versus CDMA trend analysis
  • In the end, what about the future as it related to the Indian mobile market?
Who is the audience? This is a study you should read and have on your bookshelf if you are:
  • Other telecom service provider interested in adding wireless to your product portfolio
  • A potential supplier, partner or enabler of wireless services, such as a handset or content provider, a software provider, a professional or technical services provider, a fulfillment and provisioning provider, outsourced services provider (e.g., customer care), etc.
  • A telecom industry supplier, regulator, journalist or legal advisor
  • An investor or entrepreneur interested in the Indian mobile market

Indian Mobile Market: Strategic Overview
  1. Country specifics - Everything specific to the Country and relevent to mobile operations (eg age pyramid, evolution of GDP per capita)
      1. General Overview
        1. Objectives
        2. Definitions
        3. The mobile value chain
      2. History in the U.S.
      3. Early players that let to development of U.S. MVNOs
  2. Overview of the Telecom market - Facts and trends relevent to mobile operations
      1. Investment laws and Foreign ownership
      2. Fixed penetration rate
      3. Internet market and evolution
      4. Other specificities of the Telecom market in the Country
  3. Regulatory environment - Facts and trends relevant to mobile operations
      1. Background
      2. The Regulator
      3. Trends and expected directions - Restrictions on fixed wireless, on WiMAX
      1. Future spectrum availability - CDMA, GSM, 3G
      1. Interconnection and Access
      2. Universal service (USO) - Specifically for rural areas
      1. VoIP, WiMAX - Regulation on potential desruptive technologies
  4. Profile of the Mobile market
      1. Penetration rates - Dynamic view (past years and forecasted evolution): market size, penetration rates and number of subscribers per main market segments
      1. ARPU evolution (postpaid / prepaid) - Dynamic view (past years and forecasted evolution) Including forecasts of the marginal prepaid ARPU
      1. Average price per minute - Dynamic view, prepaid and postpaid, SMS
      1. Affordability analysis - Handset affordability / how it relates to penetration rates
      1. Shared handsets / airtime resellers - Airtime reseller ARPU
      1. Usage patterns - MoU, SMS, VAS, 3G, specific content and services, level of technology, expected directions
      1. Churn - Current and forecasts for main market segments (individuals and businesses)
      1. Coverage - Percent of pop covered, evolution in rural areas, local market drivers. Respective footprint of main operators
      1. Competition - Getting stiffer? When? Where, on what services, on what market segments? Competition from fixed wireless operators
      1. Other specificities - Other specific aspects of the market (distribution, subsidies, commission, convergence fixed-mobile, fixed line substitution, etc.
  5. Main mobile operators -Snapshot of existing mobile operators
      1. Key figures - Subs, market share, coverage (number of cells
      1. Strategy - Positioning, strategic directions
      1. Image - As perceived by the local market
      1. SWOT analysis - From a future competitor's perspective
  6. Other main players - Snapshot of other relevant key players (fixed incumbents, etc.)
Share on:
© 2009 WCG Inc | Contact | About Us | Careers