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Renewable Energy Technology Assessment - 2008
Mobile Content Market - 2008
Indian Mobile Market - 2008
MVNO - 2008
Core Competencies
MVNO - 2008

The MVNO industry continues to be very dynamic in the U.S. WCG developed a study to help you get up to date in this important area. It aims to answer key questions such as:
  • What is an MVNO – really?
  • What different business structures and models might an MVNO use – and what are their pros and cons?
  • What are the critical success factors for any MVNO?
  • What are the roles and value for MVNEs? MNOs?
  • What and how will and MVNO sell? And, to whom?
  • What is the potential market in the U.S.?
  • Who are current and potential MVNOs in the U.S.? Is there room for more – and where?
  • In the end, is this a viable industry and what about the future?
Who is the audience? This is a study you should read and have on your bookshelf if you are:
  • A non-telecoms organization interested in the MVNO model as an area of growth and expansion
  • Other telecom service provider interested in adding wireless to your product portfolio
  • A potential supplier, partner or enabler of MVNOs, such as an MNO, an MVNE, a handset or content provider, a software provider, a professional or technical services provider, a fulfillment and provisioning provider, outsourced services provider (e.g., customer care), etc.
  • An existing MVNO
  • A telecom industry supplier, regulator, journalist or legal advisor
  • An investor or entrepreneur interested in the MVNO industry

Table of Contents
  1. Introduction
      1. General Overview
        1. Objectives
        2. Definitions
        3. The mobile value chain
      2. History in the U.S.
      3. Early players that let to development of U.S. MVNOs
  2. MVNO Structures
      1. Overview
      2. Different types of business structures within MVNO space
        1. Resellers
        2. Prepaid vs. Postpaid
        3. Joint Ventures with MNOs
        4. Facilities-based (MSC) MVNOs
        5. MVNO - In-house systems
        6. MVNO - outsourced systems
        7. MVNO - blended
        8. Sub-MVNO
      3. Pros and Cons of different structures.
        1. Role of MVNEs
        2. Overview and role of MNOs
      4. Multi-attribute analysis of the different structures
      5. Critical success factors for MVNOs
        1. MNO support
        2. Regulatory support
        3. Branding
        4. Distribution and sales
        5. MVNO's sales proposition
        6. Targeted marketing and customer care
        7. MVNO - blended
        8. Cost control
  3. MVNO Products and Services
      1. Voice
      2. Messaging
      3. Data / Internet
      4. Content - entertainment, games, music, etc.
      5. Handsets
      6. Market-specific services
      7. Bundling and converged services
      8. International calling
  4. Demand - North America (2006) - U.S., Canada and Mexico
      1. Market overview
        1. Wireless market
        2. Key MVNO market segments
      2. MVNO market segments per country
      3. 2 page profile of each MVNO market segment
      4. Dollar value / MVNO market (overall and by market segment)
      5. Growth rate / MVNO market (overall and by market segment)
      6. Overall MVNO market summary
      7. MVNO market analysis – based on country and per entire region
  5. Supply - MVNOs in North America (2006) - U.S., Canada and Mexico
      1. Introduction/overview
      2. MVNO profiles (including global MVNOs who are players in NA)
      3. MVNO market share (by dollar amount)
      4. Market position and market share analysis for major MVNOs
      5. Overall summary
  6. Global MVNO and demand scenario (not including North America)
  7. Summary Strategic
  8. Analysis
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